Parenting: It's a Life

Parenting: It's a Life (PIAL) is a free curriculum presenting teens (Grades 7-12) with the realities of parenting – financial, legal, etc – so they can make informed life decisions.

The PIAL team approached me to redesign their existing logos to give the project an updated, professional visual identity. I worked to create a system that provides numerous layout and color options. I also wanted to ensure that the new logos would work with any existing materials, as resources and budgets are tight in the non-profit world.

The redesigned logos make use of a simpler tree & leaf image that works at large and small sizes, as well as in color or black & white. The logo system uses the 100% free Aleo typeface to ensure PIAL can use it in future projects.

Original Logos:

pial original logo version 1

pial original logo version 2

Redesigned Logo System:

pial redesigned logo

pial redesigned logo

pial redesigned logo

pial redesigned logo